Over 77 percent of college students are using Snapchat at least once every single day, according to research by Sumpto.
And even more stunning, 45 percent of college kids aged 18-24 would open a snap from a brand they didn’t know, while 73 percent of students would open a snap from a brand they already know. Though Snapchat hasn’t yet determined a revenue model, data like this suggests that native advertising is a pretty viable route.
Snapchat could let brands send their own animated (or taped) videos to the entire Snapchat user base, or even targeted demographics based on location, age, and other factors. Snapchat’s own Terms of Service explain that it has access to more than enough of personal data (like name, phone number, email, location, device info, and age) to start pin-pointing users for brands, and the ToS even provides for Snapchat to use this data for…
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